Powder Coating vs. Wet Paint – The Ultimate Alloy Wheel Finish
When it comes to transforming and protecting your alloy wheels, the right finishing process makes all the difference. At Optimum Wheels, we combine the strength of powder coating with the precision of wet paint colour matching to deliver a premium finish that’s both stunning and built to last.
Powder Coating – Unmatched Protection for Your Wheels
Powder coating is the gold standard for wheel refinishing. This advanced process uses electrostatically charged powder that’s baked onto the surface, creating a tough, seamless coating that bonds directly to the metal.
Extreme Durability: Highly resistant to chips, corrosion, road salt, brake dust, and everyday wear.
Long-Lasting Finish: Retains colour and gloss for years, even under harsh driving conditions.
Eco-Friendly: Solvent-free and environmentally responsible.
Powder coating is available in a wide range of pre-formulated colours and finishes, offering strong, consistent results — though exact shade matching can be limited.
Wet Paint – Perfect Colour Matching for a Custom Look
When you want absolute precision in colour and style, wet paint is the go-to choice. It allows us to match any colour — from OEM factory finishes to bespoke custom shades — with pinpoint accuracy.
Exact Colour Matching: Ideal for matching manufacturer colours or creating a unique, custom look.
Custom Finishes: Choose from gloss, matte, metallic, and special effects to suit your style.
Perfect for Brand Accuracy: Essential for OEM restorations or custom branding projects.
On its own, wet paint is less durable than powder coating — but when combined with our advanced coating system, you get the best of both worlds.
The Premium 3-Layer System – Our Alloy Wheel Finishing Process
At Optimum Wheels, we go beyond standard refinishing. Our three-stage coating system delivers a finish that’s visually flawless, OEM-accurate, and built for long-term performance:
Powder Coat Primer – A corrosion-resistant foundation that ensures maximum adhesion and protection.
Wet Paint Colour Layer – Expertly matched to any OEM or custom colour, delivering perfect depth, tone, and finish.
Clear Powder Coat Top Layer – A durable, protective shield that locks in the colour, adds UV resistance, and provides a high-gloss or satin finish.
This layered process ensures your wheels not only look factory-fresh (or better) but also stay protected against chips, weathering, and road damage for years to come.
Why Drivers Choose Our Alloy Wheel Finishes
Premium, showroom-quality appearance
Maximum protection against corrosion and road wear
Exact OEM or custom colour matching
Long-lasting shine and durability
Environmentally responsible coating process
Whether you’re restoring damaged wheels, upgrading your car’s style, or creating a custom look, our advanced powder + wet paint system guarantees results that look incredible and perform flawlessly.